Consumer, Business and IT Survey Panels.



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Panelspeak® Consumer and Business Survey Panel.

Amplitude's nationwide consumer market research and B2B market research survey panels were formed in early 2002 and include U.S. households, small business owners, business executives, and over 100 different targeted selects. Online survey panel information includes age, gender, household income, job title, education level, region of the country, zip code, and ethnicity, as well as business information such as occupation, industry group, size of employer, job title, and influence on marketing or technology purchases. Panelists also select from over 25 different recreational interests ranging from golf to computer gaming. Our targeting includes business travelers, cell phone users, dining preferences, high net worth individuals, online shoppers, financial services professionals, family shoppers, real estate owners, and recent car buyers.

Our consumer research panel is supplemented by real-time "river" methods using our affiliate network. An "affiliate network" is a collection of sites, both large and small, that when grouped together form a meaningful flow of survey takers. Potential survey respondents complete a demographic screener after clicking on a link/banner to participate in a survey, and are then randomly assigned to a survey. If needed, we also supplement our panel with a close network of U.S. and foreign delivery partners.

Combined, we can access over 400,000 survey participants through our double opt-in panelists and media / strategic partners. Sample is always priced on a cost-per-completion (CPC) basis with guaranteed completion rates.

Panelspeak® Technology Survey Panel.

Amplitude's well-known technology market research panel was formed in early 2002 and can target five distinct segments:

C level or higher IT professionals including CTOs, CIOs, and MIS managers.
Developers, software engineers, programmers, database administrators, and security experts.
Systems administrators, network administrators, and networking managers.
Business executives at smaller size technology companies such as CEOs, CFOs, and senior managers.
Other IT professionals such as project managers, technical support specialists, and intranet managers.

Collectively, we can reach over 60,000 IT professionals through our valued IT media partners and double opt-in panelists. If needed, we supplement our panel with a close network of U.S. and foreign delivery partners including technology oriented newsletters and websites segmented by job function.

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