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Amplitude's nationwide web panel was formed in early 2002 and includes U.S. households, small business owners, business executives, health care professionals, and over 100 different targeted selects. Panelist information includes age, gender, household income, job title, education, region of the country, zip code, ethnicity, and occupation, as well as business information such as industry group, size of employer, job title, and influence on marketing or technology purchases. Panelists also select from over 25 different recreational interests ranging from golf to computer gaming. We can also target such areas as business travel, cell phone usage, dining preferences, grocery shopping, high net worth individuals, online shoppers, financial services professionals, family shoppers, real estate ownership, and recent car buyers. Our panel is supplemented by over 300,000 U.S. consumers through real-time "river" methods using our affiliate network. An "affiliate network" is a collection of sites, both large and small, that when grouped together form a meaningful flow of survey takers. Potential survey respondents complete a demographic screener after clicking on a link/banner to participate in a survey, and are then randomly assigned to a survey. Sample is always priced on a cost-per-completion (CPC) basis with guaranteed completion rates, plus a small hosting and reporting fee. Amplitude's IT panel was formed in early 2002 and has access to over 100,000 IT professionals grouped into five distinct segments: (i) C level or higher IT professionals including CTOs, CIOs, and MIS managers; (ii) developers, software engineers, programmers, database administrators, and security experts; (iii) systems administrators, network administrators, and networking managers; (iv) business executives at smaller size technology companies such as CEOs, CFOs, and senior managers; and (v) other IT professionals such as project managers, technical support specialists, and intranet managers. Through our network we can also reach non-U.S. resident IT professionals at both small and large-size companies. Home | Panels | Recruitment | Programming and Hosting | Analytics | Contact |
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