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Panelist Recruitment.
Amplitude's methods of panel recruitment include general advertising on websites and blogs, magazine and email newsletter advertisements distributed by publishers to existing subscribers, opt-in follow-ups to mail survey campaigns, research report coverage appearing in local and national publications, and strategic partnerships formed by Amplitude Research® with select media outlets. Our recruitment strategy can also include the use of real-time "river" methods at targeted media websites to reach additional sample.
Amplitude utilizes a number of different approaches to scrutinize respondent reliability including the use of timers on questionnaires to track survey completion times of panelists, removal of sign-ups who provide inconsistent demographic information, automated address verifications, and GeoIP lookups. We filter both respondent information and respondent behavior to deliver the highest quality sample.
If your organization is a media publisher or specialty website and would like to join our network and become a Panelspeak® Strategic Partner or Panelspeak® Affiliate, please Contact Us with detailed information about your organization and subscribers.
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