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Panelspeak® is the proprietary web panel of Amplitude Research®. Since early 2002, we have been providing our clients with the highest quality online sample of general consumers, small business owners, business executives, IT professionals, and over 100 different targeted selects. Panelist profiling includes age, gender, HHI, education level, ethnicity, business occupation, industry group, employer size, influence on business or marketing purchases, and numerous personal habit and recreational interest data points. Read More
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All surveys and sample are hosted on Amplitude's proprietary platform. This allows us to maintain high response and completion rates, ensure the quality of the questionnaires, and deploy survey timers to track individual respondent completion times. Read More
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Panelist recruitment includes advertising on websites and blogs, magazine and email newsletter ads, opt-ins from Amplitude's mail survey campaigns, research report coverage in local and national publications, and strategic partnerships formed by Amplitude Research® with select media outlets. Our sample pool exceeds 400,000 U.S. residents and is increasing at the rate of 4,000 double opt-in sign-ups per month.
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Our proprietary software applies seven distinct quality checks to filter sign-up information including verification of street address, city, state and zip code; GeoIP lookups; and algorithmic searches for duplicate sign-ups and inconsistent profile information. We remove panelists who straight-line their responses or rush through questionnaires! Read More
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