InstantNewsMaker® - a Service of Amplitude Research, Inc.



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InstantNewsMaker®.

Amplitude Research® and KremsPR have teamed up to help IT companies and others get credit for unearthing newsworthy trends via a service called InstantNewsMaker®. This service enables a company to share with the news media important survey findings regarding a condition or a perception of a condition related to the company's industry group. KremsPR delivers the survey findings to carefully selected news media with the end result being coverage for the InstantNewsMaker® client. Vandyke Software Reference

By having expertise or information that sheds light on a topical issue, a company can be viewed by a journalist as an authoritative voice worthy of coverage -- a "newsmaker".

9 Step Process.

Typically, within a 45-day period, InstantNewsMaker® deliverables include:

Step One: An initial consultation with KremsPR to identify topic areas within your industry that need illumination.

Step Two: A dialogue between KremsPR and Amplitude Research® to develop a proposal for a specific survey, with findings that would likely be intriguing to targeted news media.

Step Three: KremsPR works with the professional staff at Amplitude Research® and the client to develop specific survey questions.

Step Four: Amplitude Research® administers the survey and delivers a preliminary analysis of the results to KremsPR and the client.

Step Five: KremsPR shares with the client its perceptions of key takeaways that journalists might find newsworthy.

Step Six: KremsPR develops a press release of findings and Amplitude Research® prepares an executive summary that can be made available to journalists. Esker Reference

Step Seven: KremsPR pitches and places the press release with key media.

Step Eight: KremsPR helps the client and its marketing team with ideas on how to leverage and promote the survey findings.

Step Nine: KremsPR provides the client with a summary of media coverage of the survey results.

InstantNewsMaker® Service Offerings.

InstantNewsMaker® Gold: A survey of 100 business executives involved in information technology, with coverage in a minimum of six relevant news outlets.*

InstantNewsMaker® Silver: A survey of 350 IT professionals with coverage in a minimum of four relevant news outlets.*

InstantNewsMaker® Bronze: A survey of 600 general consumers with coverage in a minimum of four relevant news publications.*